Dehydrated Vegetables, also known as rehydrated vegetables, are a kind of dried vegetables made by washing and drying fresh vegetables to remove most of the water in the vegetables. The original color and nutrient content of the vegetables remain basically unchanged. It is not only easy to store and transport, but also can effectively adjust the seasons of low and high seasons for vegetable production. When eating, just immerse it in clean water to restore it, and retain the original color, nutrition and flavor of the vegetable.
The annual output value of my country's dehydrated vegetable industry is 6 billion yuan in 2017, 6.6 billion yuan in 2018, and 7.4 billion yuan in 2020. showing a steady upward trend.
According to the "2022-2027 China Dehydrated Vegetable Industry Market Panorama Research and Development Prospect Forecast Report" released by Zhongyan Puhua Industry Research Institute:
my country's dehydrated fruit and vegetable processing enterprises are widely distributed. There are dehydrated fruit and vegetable (or aquatic product) processing enterprises in all provinces, autonomous regions, and municipalities directly under the central government, but the scale and benefits of enterprises vary greatly. It is mainly distributed in Shandong, Guangxi, Zhejiang, Gansu, Liaoning, Fujian and other provinces, especially in coastal areas such as Shandong, Liaoning and Zhejiang. Enterprises in these areas rely on an export-oriented economy, export-oriented products, large-scale enterprises, advanced equipment, standardized production, and high-quality products. Therefore, they have achieved good economic benefits. Especially in Shandong Province, the export volume of dehydrated vegetables accounts for 1/3 of the country's total, while the export volume of Linyi accounts for 1/3 of Shandong's. Enterprises with good benefits are mainly export-oriented enterprises or enterprises relying on foreign trade companies for production. They are characterized by basically passing ISO9000 (2000), HACCP or green food certification, standardized production management, good sanitary conditions, pesticide residues, Product quality meets export requirements.
Although the domestic dehydrated vegetable processing industry has developed rapidly, the capacity of the international market is limited. Japan is the largest importer of dehydrated vegetables. my country's dehydrated vegetables have a market share of 45% in Japan; Europe, America and Southeast Asia also occupy a considerable proportion. However, there are many external factors in the international market, which are prone to fluctuations. The development of emerging markets will not be too fast, and the development of the domestic market will take a considerable period of time. Therefore, we should fully understand the current situation and avoid blind development. In the future, market development should focus on European and Middle East markets, so as to diversify the market and increase the enterprise's ability to resist risks.
Market size and growth rate of dehydrated vegetable industry
In 2019, the annual output of dehydrated vegetables in the world is about 750,000 tons, while the annual output of my country is about 350,000 tons. In the past 10 years, the trade volume of dehydrated vegetables in the international market has exceeded 2 billion US dollars every year.
Although the output and variety of dehydrated vegetables in China are increasing, the output has accounted for about 60% of the world's total output, and is increasing at a rate of 30% per year, but it still cannot meet the market demand. At the same time, due to the increase in vegetable production costs in some developed countries, many countries and regions are willing to import commodity vegetables from China, so the market for dehydrated vegetables is broad. In 2017, the output of dehydrated vegetables in my country was about 300,800 tons. In 2018, the output was about 331,900 tons. In 2019, the output reached 371,500 tons. The overall output showed an upward trend, with a growth rate of 10% per year.
Market Saturation of Dehydrated Vegetable Industry
my country is a big vegetable producing country, but there are only a few thousand vegetable processing enterprises, and the scale is small, the technology is backward, and the product structure is quite unreasonable. Among them, there are only more than 20 categories and more than 30 varieties of dehydrated vegetables. Compared with tens of thousands of vegetable varieties in my country, the scope is too narrow.
Dehydrated vegetables are an emerging industry, and the foundation of industry management is very weak. There is a lack of industry associations to provide policy and market guidance, corporate information is ineffective, trade rules are unclear, and the ability to respond to the ever-changing international market is poor. The entire industry is operating in disorder and competition has no principles. In order to compete for customers, companies compete to lower prices, and most production companies are in a state of meager profit or loss.
Although the overall market development is in a steady upward stage, most dehydrated vegetable enterprises are small in scale, outdated in technology, obsolete in equipment, neglected in health and safety management, and lack of branded products. Due to the backward production technology and production conditions, the most basic indicators such as color and impurities of dehydrated vegetables are difficult to meet the requirements, which affects the improvement of product quality.
According to the analysis of the dehydrated vegetable industry, natural air drying and hot air drying are common in our country at present. Dehydrated vegetables can be applied to almost every field of food processing, and can be used to increase the nutritional content of products, improve the color and flavor of products, and enrich the variety and structure of products. In China, traditional farm vegetables such as mushrooms and fungus are more naturally air-dried, while freeze-dried leafy vegetables are more. Like green beans, cauliflower, cabbage, carrots, garlic, etc. Especially garlic powder, which is mostly exported from my country, is mainly made by hot air drying or freeze drying.
Due to the rapid development of the world's food industry in recent years, dehydrated vegetables once appeared in short supply, and the market gap is relatively large. In addition, due to the increase in vegetable production costs in some developed countries, many countries and regions are willing to import cheap commercial vegetables from my country. China can just take this opportunity to turn its advantages in vegetable resources into product advantages and economic advantages.
Factors Affecting the Market Size of Dehydrated Vegetables Industry
Although the output of major agricultural products such as grain, fruit, meat, poultry eggs, aquatic products and vegetables in my country ranks first in the world, there is still a certain gap with the world's advanced level in terms of total processing volume and processing level. The management system is not smooth, and the processing and management of the vegetable processing industry lacks unified planning, classified guidance, and unified coordinated management, resulting in the disconnection of pre-production, mid-production, and post-production, which affects the development of the dehydrated vegetable industry.
Most of the enterprises and departments engaged in scientific research, design and production of dehydrated vegetables in my country are in a decentralized state, with insufficient scientific and technological development and reserves. Most of the dehydrated vegetable enterprises are small in scale and weak in strength, and there are not many famous brand enterprises or enterprise groups with strong competitiveness. , the cost of production and operation is high, the product quality is unstable, and the production technology level of dehydrated vegetables is relatively backward compared with the international ones. The high-grade dehydrated vegetables in the international market are all produced by vacuum freezing technology, but only a few enterprises in my country can do it at present. The variety innovation and breeding technology system of dehydrated vegetables is backward, and the varieties are single. At present, there are only more than 20 categories and more than 30 varieties of dehydrated vegetables in my country. Compared with thousands of vegetable varieties, the range is too narrow. In addition, the production of raw materials is not suitable, resulting in the low degree of specialization and quality of vegetables. At the same time, the production scale is relatively small, the degree of organization is low, and the balanced supply capacity is poor, which is quite different from the requirements of the development of the processing industry.
Based on the relatively stable annual growth rate of 10% of dehydrated vegetables, the output of dehydrated vegetables in my country will reach 302,300 tons in 2020, and the output will reach 623,700 tons in 2025.
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